[2016] Tortillas guerrero

People in the United States have confused "Tex-Mex" as being traditional Mexican food, a disrespect to the culture and centuries of artisanal cuisine. 

How do you reverse the idea of what Mexican food is and introduce it to consumers? 

Begin with the carrier of Mexican culture and director of the Mexican kitchen, the Abuela. Have her begin the sharing of knowledge with what is arguably most important and complimentary piece to any dish, the tortilla.

Tortillas Guerrero can enable people to share their culture through the tradition of the corn tortilla. 

[ print ad ]

[ pitched idea of printing recipes to traditional Mexican dishes on Guerrero Tortillas with edible ink ]

[ mood board ]